Best SEO Tools [2022]
You all might be wondering that every third blog used to give free SEO tools tips and tricks then why should I read this blog. But trust me, you will fall in love with SEO after using these tools. Most Importantly, they will be helping you in doing most of the Technical SEO which is a crucial part to uplift the ranking of any website in Google So let's not wait more and begin it:
1. Surfer
Surfer is a data-driven content tool that uses correlational analysis to help you write SEO-optimized content. If that sounds confusing think of it like this. If you're trying to rank for a keyword like best WordPress hosting, then the answers to getting on page one is already found on page one. Surfer is able to look at the top competitor for a given keyword and extract out the words, frequencies, topics, and entities that got these guys to page one in the first place. Surfer does a lot of stuff and has a ton of different features, but the feature we use the most is the Content Editor & SERP Analyzer
2 . Accuranker
3. AWeber
Now the next tool isn't a direct SEO tool but ends up yielding a lot of SEO benefits. And that's AWeber, the email marketing tool. It's different than an email outreach tool like Hunter in the fact that it's for managing a list of subscribers and communicating with them. Now there are many email marketing tools on the market, but for me, I'm most often using email marketing for affiliate sites, and AWeber has a perfect level of price, ease of use, and customer support, in order to make them my choice for content websites. I really feel like marketers don't fully understand the power of email marketing and how it contributes to both SEO and monetization.
First, you got your autoresponder. When a visitor subscribes they go into an automated follow-up series, which not only builds a relationship but hopefully you're using those emails to get people back to your website. And that means more search engine-independent traffic. And then once you have that list, anytime you publish new content, you announce it to your list, and guess what? You get more traffic back to your website. And trust me, traffic and user engagement signals are huge ranking factors. Then we have promos, Black Friday coming up? Email your list and make it a six-figure month instead of a five-figure month. Lastly, do launches want to add an info product to your affiliate site or launch your own physical product? Launch it via your list for a huge headstart.
4. AHREFS
My next favorite tool is the almighty AHREFS. AHREFS is hands down excellent when it comes to competitor analysis. Plugin your competitor into site explorer, head over to organic keywords, you've got yourself a solid keyword research process. It has more competitor-based keyword research features as well, like content gap analysis, which will look at which keywords your competition ranks for that you don't. You can also look at your competitor's backlinks to get ideas on what kind of links you can and should build in your niche.
Content Explorer is another feature to get easy to rank for content ideas. Set some filters like this, less than five RD, 200 traffic or more, keywords and title, then run a report and it'll dump out a bunch of existing content that gets decent traffic and has nearly no links. AHREFS's site audit has also come a long way since it was first introduced. It's going to identify the most technical SEO issues on your site and deliver them in a nice interface to help you debug, along with the explanations of the issues and how they should be fixed.
5. Hunter.io
6. Google Search Console
7. Google Analytics
8. Grammarly
The next must-have tool I'm going to recommend is Grammarly. Grammarly is a content writing tool that will, on the fly, check your content for grammar and spelling issues. All of our writers write in Google Docs, with the Surfer add-on installed, and as they're writing along, the Grammarly browser extension, makes sure they don't utterly butcher the grammar of the content or create spelling mistakes. And I'll be the first to tell you that when it's getting close to the end of the day, the chance of me writing a grammar mistake-free sentence is approximately 0.0. So it saved me countless times.
9. VWO
The next tool isn't necessarily an SEO tool, but a conversion rate optimization or CRO tool. And that's VWO. I use VWO as my primary conversion rate optimization tool because it's easy to use, relatively affordable and well, I'm just used to it. What it specializes in is AB testing. Let's say you wanted to test and see if having a blue button color is more effective than having a red button color. An AB testing tool will split the visitors of your site between the two variants and let you know which one converts more over time. Now, in case you aren't familiar with the way I do SEO, I'm really big on testing. That is actually running controlled experiments on ranking websites to see if ranking techniques work.
10. SEO Testing
Back to SEO tools. I found this tool called SEO Testing that makes testing a hell of a lot easier. This tool interfaces with the Google search console. So you get the actual impression and click data in order to tell you if your experiments are working or not. They also organize everything in a super neat way. Before this tool, we were using sheets and rank trackers, and it was just messy AF.
11. Keyword Cupid
Next on the list we have Keyword Cupid. Keyword Cupid is a clustering tool that uses machine learning and Google's actual search results to determine how you should group keywords together, or namely what keywords to write on the same page. For example, would you want to be writing about a keyword like "What is a router?" On the same page as you're writing about best wireless router? It's confusing to readers and to Google. How do they figure it out? They look at what pages are ranking for a set of keywords, and if there's enough overlap, then they belong on the same page.
12. Screaming Frog
Next, we have Screaming Frog. Screaming Frog is a crawler. It's a tool that's used to crawl your website from link to link, and it will pull up a ton of stats on each page. Like load time, response codes, 404 errors, missing title tags, meta descriptions, redirection problems, et cetera. But that's not what we use it for. As mentioned before, we'd like AHREFS for our technical site audits, as it just got a better debug and gooey-based field. It's also cloud-based, but for some tasks you just can't deny the usefulness of a crawler like Screaming Frog.
For example, it'll let you know the crawl depth of every page on your site. AHREFS will only let you know if pages are completely orphaned. Or let's say you're linking out to a manufacturer who closed their affiliate program. A quick crawl will let you know which pages have this link so you can change it.
13. AMZ Watcher
The next tool is a must-have if you're doing affiliate marketing on the Amazon Associates platform, and that's AMZ Watcher. What AMZ Watcher does is scan and audit all the Amazon affiliate links on your site. If you're sending traffic to a product page, that's out of stock, it's going to let you know. If you have a link to Amazon and you forgot your affiliate tag, it's going to let you know.
It's also going to let you know if there's any non-Amazon alternatives to send traffic to that might have a higher commission. This tool is super handy and we end up running it once a month just to make sure we're not bleeding off any money. You can use coupon code AFFILIATELAB20 for 20% off at checkout. And make sure to subscribe for more SEO videos, just like these.
Conclusion:
So, these were some of the Best SEO Tools you can probably use for your Website's Technical Audit, I must say optimizing the content without these amazing tools is like hell. So, till then stay tuned stay connected and keep reading Tech-Spiders.
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